do you “get it”?

May 14, 2008

Last night I watched Switchfoot play on The Tonight Show with Jay Leno. These guys are great. We saw them about a month ago and they rock…really have the crowd in the palm of their hands. But, more than anything, these guys “get it.” They have figured out that their positive Christian band can work in the mainstream whether it be by radio or video and they do it. Recently, they celebrated their “independence” by not resigning their record deal but rather becoming an independent band just like many other bands like Jars of Clay and The Eagles to just name a few. They have awesome merch, do video podcasts and anything else to reach out to their fans who love them and are in the billions. I’ll be honest with you, we look to these guys for inspiration and ideas musically but even more so business wise. They just “get it” and they are working their plan.

My wife and friends will tell you that I use this phrase a lot. I think everyone will know what I’m saying here. Have you ever known somebody that for whatever reason just didn’t “get it”…whatever “it” is, they just had no clue. It could be somebody who constantly gets caught up in the SAME situation or problems over and over or whatever. Back in college, I read a Dr. Phil book and it listed some life laws. The number one Dr. Phil law was to be someone who gets it. I think this made more since to me than any other thing in the book. Now, I’m not a “Dr. Phil’s the savior of the world” guy. I don’t agree with everything he has ever said but this stuff was really good. Here is a little exert from the chapter on getting it:

  • “When you go through life, you want to ask yourself, ‘Am I one of those who just doesn’t get it?'” Dr. Phil suggests. “And if so, sit down and think about it. Don’t spend your whole life working for what you don’t want, instead of for what you do want. Sometimes it takes risk, it gets scary, but if you’re going to do it, work toward something that matters to you,” Dr. Phil says.

    “One of the things I get so concerned about with people is when they don’t have something they’re moving toward in their life.” Dr. Phil explains that saying you don’t have a direction is like saying there is nothing in your life that you are excited about. “You have to figure out what that is, and you have to make a plan to get to it. And the plan has got to have a timeline. You have to choose something that you can afford to do and then lock it in and passionately do it,” he says.

    He explains an old formula: “Be committed, do what it takes, and you’ll have what you want. Be, do, have. Be committed, pick something out that you’re passionate about. I’ll tell you, there are some things in my life I am very passionate about. And if there weren’t, I would find something. I like to be excited in my life. I go to bed at night and I just want to sleep fast and jump back up, because I’m wasting time sleeping!”

    Are you really living or just existing? Existing is instinctual; it is involuntary, reactive self-preservation, with the primary goal of just getting from one day to the next without regard to quality. Living, on the other hand, is the exercise of certain learned skills, attitudes, and abilities that you have acquired and honed to a sharp and focused edge.

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